Eenadu, the massive Telugu daily newspaper with 17 lakh daily readers, has been making serious moves in India’s gaming sector since 2025. Matlab, who would have thought a traditional media house from Hyderabad would become such a big player in mobile gaming, yaar!
The company launched Eenadu Games division with a whopping ₹50 crore investment, targeting Telugu-speaking gamers across Andhra Pradesh and Telangana.
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Eenadu’s Gaming Portfolio Hits Different
Bhai, their game lineup is actually pretty impressive. The gaming division has released 12 mobile games since launching, with some serious regional flavor that other companies totally missed.
Their top performers include:
- “Telugu Warriors” – action RPG with 15 lakh downloads
- “Hyderabad Traffic” – city simulation game with 8 lakh active users
- “Godavari Express” – racing game featuring Andhra Pradesh routes
- “Biryani Master” – cooking simulation that went viral with 25 lakh downloads
Honestly yaar, the regional connect is what’s making these games successful. Players from Vijayawada to Visakhapatnam are loving the Telugu voiceovers and local references.
Revenue Numbers That’ll Shock You
Arre, the money they’re making is no joke! Eenadu Games reported ₹18 crore revenue in 2026’s first quarter alone. Their freemium model with in-app purchases ranging from ₹10 to ₹500 is working brilliantly.
“Biryani Master” alone generates ₹2.5 crore monthly through premium ingredients and restaurant upgrades. The game’s success surprised even Ramoji Group executives, who initially budgeted just ₹5 crore for the entire gaming venture.
Their esports tournament “Eenadu Gaming Championship” in Hyderabad attracted 5,000 participants in March 2026, with a prize pool of ₹10 lakh.
Competition with Big Players
Mujhe lagta hai Eenadu is smartly avoiding direct competition with giants like Dream11 or MPL. Instead, they’re focusing on story-driven games with Telugu culture baked right in.
Their partnership with Hyderabad-based GameOn Studios brings technical expertise, while Eenadu provides content and regional marketing muscle. This combo is reaching 45 lakh Telugu smartphone users across South India.
The company plans to launch 8 more games by December 2026, including a cricket management game featuring Sunrisers Hyderabad players and a historical adventure set in Golconda Fort.
Future Roadmap Looks Solid
Honestly, their 2027 plans sound ambitious but doable. Eenadu Gaming is eyeing Tamil and Kannada markets, with localized versions of their hit games.
They’re also building a gaming studio in Gachibowli, Hyderabad, with 200 developers. The ₹25 crore facility will focus on AR/VR games showcasing Andhra Pradesh tourism spots.
Matlab, seeing a traditional newspaper company nail mobile gaming this well gives me hope that more Indian media houses will follow suit. Regional content is clearly the way forward, and Eenadu proved it works, bhai!